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INTRODUCTION
A coffee roastery in Latvia that’s roasting more than 60 tonnes a year ( top 5 in Latvia ) asked us to grow their Instagram account, but they did not have a big budget as they just created the brand (before they worked as a sub-brand).
STRATEGY
1. Use giveaways as the main new followers channel
2. Create collabs with agencies (Wild.Creative) existing clients to boost results
3. Create more videos to get as much organic reach as possible
KEY METRICS
- 1. New followers
2. Instagram profile visits
3. Reach
DATA FROM META BUSINESS
TAKE AWAYS
1. Collaborations with our clients with 3K, 5K & 10K followers brought 400 new followers for the brand with no budget at all.
2. Branded giveaways brought 300 new followers and was a great boost at the start.
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