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INTRODUCTION
Our long time client wanted to grow their total audience, as their main sales channel was Instagram and SEO, so we created a plan that would get more followers, more engagement and a bigger audience reach.
STRATEGY
1. Build more trust and interest about the racetrack and other activities
2. Create more co-hosted content with partners and influencers
3. Concentrate on getting people in to the Instagram profile and reach around 10% follow rate from profile visits
KEY METRICS
- 1. Follower count - get more than 3K followers
2. Profile visits - get more than 30K profile visits
3. Reach more than 200K people in Riga with a frequency of 3 or more
4. Get the average story views to 1.4K each story ( from 1.1K )
DATA FROM META BUSINESS
TAKE AWAYS
Building trust and interest is quite a hard job, but the strategy we chose was correct.
We used contests and partnered content from agency clients to get a bigger reach and raise more profile visits.
This allowed us to get 34.5K profile visits and 3.5K new followers, that raised the engagement rate from 1.2% to 3.3% and grow the clients daily story views from 1K to 1.5K each story.
These results made the client a leader in the automotive segment that now is booking around 25% more of their services than the year before with no advertising - just organic social media.